Retargeting
Implementing highly targeted strategies to achieve the highest possible conversion rate.
How does it work?
Our own technology studies the user in two different moments:
In our client’s website
As they browse web through brand banners
This way we can identify the valuable users that leave the client’s website without finishing the purchase.
Afterwards, we analyse the best moment to show our client’s product to the user.
To achieve this, we implement tags (code snippets) on our partners’ websites. These tags are activated as users browse through the site, tracking their navigation patterns.
- Our artificial intelligence analyzes user , behaviour patterns and interests to deliver highly relevant content.
- We carry out impression tests with low-frequency settings to pinpoint key moments of user engagement.
- This AI-driven approach enhances higher interaction and boosts conversion rates.
Reaching a higher impact
Our banners are fully customized to reflect each customer’s unique visual identity. Through constant refinement and optimization, we aim not only to capture attention but to consistently achieve the best possible outcomes.
Retargeting
Retargeting involves identifying users who have visited a specific website and shown interest in its products. To re-engage these users and encourage them to return, ads are displayed to them as they browse the internet.
A conversion could be a direct product purchase, similar to traditional retail, or a lead generated through a form submission by the user.
Major brands leverage retargeting to boost their conversion rates by delivering tailored messages in a strategic way, motivating users to revisit the website and complete the desired action.
